CONCRETE LANGUAGE

The conversations we have define and describe our personality and potential.

A message that reached the listener certainly respected the three rules: concrete, concise and clear. To make ideas easier to understand, the message must be concrete.
For example, a doctor with good communication skills will explain the analyzes to you using common terms and not medical terms. A doctor who tells you the results of the tests in medical terms uses abstract language.

When we express an idea or make a presentation, we usually have a qualification.

Like doctors, an employee in beauty or fashion can be a good communicator or not. Knowing the details of a service or product, people find it harder to remember what it’s like not to have all the information.

This is the point where we can very easily use an abstract language with a new client and lose sight of the fact that we are sending a message that will not be concrete. As a result, we communicate in professional jargon, words and sentences that only colleagues in the field could understand.

Now think about it, how was your last visit to the doctor? Did you receive answers according to your knowledge or did you leave without understanding much?

It is very important to realize when it is necessary to transform the abstract into the concrete.  Concrete language makes your ideas seem real and tangible.

If our goal is to make people understand our ideas, act consciously or remember us, we will be more effective using concrete words.

For example, if we are sales consultants for beauty products, it will be more efficient to tell a client that a base is used before foundation, instead of saying primer. Not all possible customers in a make-up store are knowledgeable.

In conclusion, if we want to make our clients understand what we are telling them, to increase their emotional involvement and make them feel listened to, using concrete language is the solution. Concrete words can make apologies seem real and win a client with sincerity.