BRAND AMBASSADOR

This is an article about beginnings. Before becoming a brand ambassador at work, we are already our own ambassadors.

What we can do during our career is to feed and chisel characteristics that define our role in the company. Most of the time, the company already has a set of rules or a dress code. This is not a rule, it becomes one only when the company has face-to-face responsibilities to customers.

My customer story that started at Vodafone and continued at Qatar Airways and Amalin.  The experience in Qatar not only revealed my human side and outlined what I can do for clients, but it also outlined my path in life.

There I saw how the girls turned into flight attendants, following a set of rules. The uniform and intense trainings made us not just flight attendants, they defined us as brand ambassadors, Qatar Airways stewardesses.

The beauty of internalizing the stewardess job is that finesse, elegance, compassion for people and respect for the person and not for what he does, consists in perpetuating the skills even when you no longer wear a uniform.

What skill from your current workplace do you think you perpetuate even when you are no longer in the program?

Following my flying experiences with many airlines from Europe, but also from all over the world, I have seen girls who are limited to being flight attendants and girls who have become flight attendants.

Why would I want to make this difference, although the terms represent the same thing.

The flight attendant accumulates knowledge about the safety of passengers on the plane, about service and even about communication. A flight attendant will identify with the job, create a connection with the passengers and take care of the atmosphere on the plane, maintaining an elegant and positive attitude. From my point of view, the moment you meet the first passenger, personal problems and pains no longer exist. There is a positive attitude and smile.

And although it may sound abstract, the flight attendant becomes emotional support and support for dozens or hundreds of passengers during the flight.

The difference between a flight attendant and a stewardess, consists in the gratitude and appreciation of the passengers – motivating agents – which are received only when the communication and customer experience trainings are internalized and perpetuated naturally, out of love for people.

You are born an ambassador of your own person and become a brand ambassador by accumulating information and internalizing skills developed through trainings.